Remember to touch a personal chord,"
the instructor tells the class of mostly twentysomething
techies with resumes that spell fat salary packages.
"Make the other person feel important."
Thus advised, the 20-odd students split into pairs,
each earnestly practicing a routine they've spent
four months learning. "Hi, my name is ..."
I'm told while my hand gets a vigorous shake. Dazzled
by the bright smile and seemingly effortless eye
contact, I barely manage to mumble my own name before
I realize the conversation has moved into Part II
of The Routine — I'm being asked what I do
for a living. All around me are similar smiling
faces and attentively nodding heads, as if straight
off an assembly line. But soon the conversation
takes on a more effortless, relaxed tone, until
one male voice blurts out: "Are you single?
May I have your number?" Not exactly a professional
business query, but still deserving of full marks
for spontaneity and confidence.
The first graduating class at Dale Carnegie Training,
which has just set up shop in the IT mecca of Bangalore,
has lapped up its lessons in the art of winning
friends and influencing people in transnational
corporate culture. Among the Indian techies and
management graduates who flocked to this Silicon
Valley-in-training opportunity is 28-year-old IT
professional Pallavi Deshpande. "I was overwhelmed
when I moved to Bangalore last year. I saw all these
IT people who looked so smart and spoke perfect
English," she says, "And I realized that
my MCA [master's degree in Computer Applications]
was not going to be enough." Her college in
Nagpur — the giant city in central India that
is a political and economic hub but has not acquired
the cultural cosmopolitanism of Mumbai — had
given her the technical qualifications that attract
recruiters, "but I didn't have much self-confidence,
and my English was a big problem." That's what
brought her to one of the many finishing schools
mushrooming in Bangalore. Six months and a Certificate
Program in Executive Excellence later, her speech
is peppered with Carnegie-isms. "I learned
that at an interview, you must talk in terms of
the other person's interest, and show respect for
the other person's opinions," she says, smiling.
The huge number of Indian expats staffing the
tech firms of Silicon Valley, and the outsourcing
of much of America's after-hours tech support
to India, has led many in the West see this country
as a nation of 1.2 billion software engineers.
The Indian Institute of Technology brand owes
much to Asok, the super-geek of the popular comic
strip Dilbert, who claims to be "mentally
superior to most people on earth," is trained
to sleep only on national holidays, and can reincarnate
from his own DNA. But studies point out that while
India's pool of 14 million university graduates
grows by a further 2.5 million every year, only
one in four engineering graduates — and
one in 10 graduates of other disciplines —
is considered "employable" by multinationals.
The quality of degrees varies widely between institutes,
and while many graduates may possess cutting-edge
technical skills, their interpersonal and communication
skills lag far behind. A study by the National
Association of Software and Services Companies
(Nasscom), the leading software and outsourcing
industry body, foresees a shortage of a half million
IT professionals by 2010, mostly because existing
graduates lack the "soft skills" needed
to fit into a cosmopolitan work environment.
Enter the finishing schools. "We spoke to
companies, educational institutes and students
across three states while preparing our course
curriculum, and they all said there was a huge
need to develop personal leadership, and interpersonal
and communication skills among graduates,"
says Pallavi Jha, chairman and managing director,
Walchand PeopleFirst Ltd., which is partnering
with Dale Carnegie Training to offer courses in
India. "We've had requests to train people
at vice president level in presentation and networking
skills!"
Currently, a course has just ended at Zensar,
and another is on at Oracle. Bangalore may be
a long way from Hauppauge, New York, where the
industry leader in corporate training is headquartered,
but that doesn't seem to matter. "What we've
learned here, basic principles like 'Ask questions
instead of giving direct orders,' are a given
in [international corporations]. Everyone picks
up these skills along the way, and if you want
to join the ranks, you must learn these too. It's
like learning to speak the lingo and to fit in,"
says Gerald Santiago, who previously worked at
AOL and is hoping to join Infosys soon.
A large part of the training is overcoming cultural
differences. "The handshake, if you are a
woman, is tricky," says Geetika Verma, an
instructor at Dale Carnegie Training who has previously
worked at Wipro. "We tell our female students,
if a man doesn't reach out to shake your hand,
take the first step and shake his hand. Show confidence."
Other tips include learning to address everyone
by their first name, and handling networking lunches
and dinners. Another significant part is developing
self-confidence. "Youngsters raised in lower-middle-class
families and in smaller towns, when they manage
to enter good colleges and land good jobs, still
have to battle a feeling of inadequacy,"
says Srinath Gopalakrishna, co-founder and operations
head of Bangalore-based ThinkVarsity Finishing
School. "We try to do away with the left-brain,
right-brain dichotomy and ensure our graduates
have the entire range of technical and soft skills
they need to be good at their job as well as feel
at home." Among the toughest parts is remedying
wrong English. "When you have institutes
claiming 'We teaches English,' you know the quality
of students they produce," says Gopalakrishna,
"We don't think we need to correct Indian-isms,
but graduates must at least know proper business
English."
A reverse cultural acclimatization is also under
way, however, as growing numbers of former expatriates
and Indians born and raised abroad begin to work
in India. "Until 10 years back, the only
foreigners were at the CEO level," says Jha,
"but today, they're at all levels."
Various informal expat clubs offer tips to ensure
a soft landing for first-timers, and even books
are available containing tips on avoiding cultural
faux pas, doing business in Bangalore, and on
taxation, banking and foreign exchange regulations
in India. "No matter where you're working
in the IT industry, in three to four years' time,
everyone reaches a uniform level of sensitivity
and an ability to communicate," says C. Mahalingam,
executive vice-president and chief people officer
at Symphony Services. "In that way, it's
a pretty good equalizer."
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